'YoCrunch time'- Online Game for Moms
Direct marketing companies are always on the lookout of new invasive ways to draw maximum customers. And, YoCrunch's first integrated marketing campaign has moms in its cross-hairs. "It's YoCrunch Time," as the game is called, aims to connect with moms through digital and social, using coupons linked to online games, a revamped Facebook page, and a Twitter feed regularly updated with snack tips, promotions and giveaways.
The "Mom-to-Mom" network on YoCrunch's Facebook page, with more than 114,000 "likes," encourages moms ("queens of the Crunch Bunch") to join an online community of YoCrunch fans and share "only-mom-can-do-it" insights through a chat feature. An age filter allows only those born in 1999 and before to play the online games on YoCrunch's homepage. While YoCrunch go for integrated marketing campaigns, others like Sirius Star Marketing goes for other best ways to draw their catch.
Display ads were created to direct moms to YoCrunch's redesigned interactive website, featuring games tied to $1-off coupons. Visitors can "like" or tweet all articles and products on the site. Facebook and Twitter were used to jumpstart a conversation about the brand.
The YoCrunch site features online games such as the Jewel Quest-inspired Topping Tumbler and Tap the Top, in which visitors must remember and replay simple tunes by clicking on different YoCrunch packages in the correct order.
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written by replica porsche watches sale, February 17, 2012
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