Branding is a big game played by most of the companies in the market who run an important business. A Marketing game consists of a manual and software for playing this marketing simulation game. A game to be played in teams, with each team, ideally, consisting of about 4-6 members.

Brands are a comprehensive marketing game which teaches its users in a unique way all the skills required to sell its products in a competitive market. Every company has to run this game of branding. Especially direct marketing companies like Black Code Advertising makes sure that they run this game correct.

The teams initially have to formulate a product whose ingredients are decided by each team individually. The formulation is based on the customer's preferences for the ingredients. Each team has to enter their values for variables like Sales force strength, salary and commission, expenditure on advertising, R&D and promotion on which their performance is judged.

The team which has the best marketing mix of all these parameters emerges as a marketing leader. The game goes on for a number of quarters and can extend over several years. This gives the teams a sense of competition and the learning of how to compete and get ahead in the market. The game also generates the equity share price of all the teams.

There is also a provision to order various market researches like by the teams for the areas they wish to. Some of the typical market research is one on Customer Preferences, Customer Awareness, Dealer Promotion Awareness, Availability of Dealers, Brand formulation, Industry Statistics, Regional Summary Analysis, Sales Force compensation etc. Just like the real world nothing comes for free and the teams have to pay for the Marketing Researches being ordered by them.

Although the software is DOS based still it gives the players a good opportunity to get a firsthand experience on how to produce and manage a brand.