The Dubai Public Prosecution launched an electronic game aimed at improving driving habits on UAE roads. The aim of this traffic game is to familiarize players with traffic laws and regulations. The game takes users on a virtual drive from Dubai Public Prosecution building, near floating bridge, along Sheikh Zayed Road to the Burj Khalifa. Only safe drivers have a chance of winning the game, while players who commit violations get chased down by traffic police and presented with a list of their offences.
One of my friends, who works with Karma Kerala commented, "This game is a real need for all the drivers in Kerala..." The game will be available for download to iPad by February 2013.
RED, an AIDS charity initiative, is to move more focussed as part of an overhaul of its marketing strategy aimed at countering 'fatigue and ambiguity' about global issues!
RED, which is part of Global Fund, is an organisation that raises funds to help cure AIDS. The charity organisation through an expanded portfolio of experiential events wants to engage consumers and raise funds to help eradicate H I V and AIDS. Organisations like Cobra Group are active in this area of charity to create awareness through campaigns and raise funds.
As part of widening offline appeal, Bin Weevils-the latest children’s social networking site, to launch a print magazine in the UK.
The Magazine will add to the company’s upcoming toy range, as it tries to expand its brand across different media. "This new initiative by the company is also to compete with the rivals Moshi Monsters and Disney’s Club Penguin who have launched a raft of print titles across several countries", says in a review by Enza Marketing Review.
Facebook wanting to stay on top of its competition with Google+, the social network is adding Angry Birds to its site starting on Feb. 14 (according to sources from Angry Birds). The move means that one of the world's most popular mobile video games is joining forces with the world's largest social network.
Facebook is not new to the world of gaming. The social networking site has gained popularity in the gaming world by offering users popular games like Farmville, YoVille and Mafia Wars. With this move, we can say Angry Birds will rise above popularity level. It has used Facebook as a social medium just as any other marketing firms like Redwoods Advance would do, may be even much more than that.
'Kids'- which represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future. They have the pester power to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.
This 'pester power' of children are often misused or used by most of the marketers to market their products. So in this area of focus, the marketers don't often concern that whether the products they market are aimed only for the children. Internet marketing companies like Web Listings Inc., have found that many of the web searches that rank high are with something of adult oriented where they actually target the teens or kids.
"Video Games have become a convenient medium for business training", say some businessmen from Ontario. When I heard about this, I wanted to make a check into this report. It seems that the future of corporate training may very well be game-related.
From small business owners to college professors, video game-based training is proving to be popular and effective. Several people seem to be involved using special business training software. When I talked about this to a friend, who is working with Sirius Star Marketing, he too seemed as curious as me.
Direct marketing companies are always on the lookout of new invasive ways to draw maximum customers. And, YoCrunch's first integrated marketing campaign has moms in its cross-hairs. "It's YoCrunch Time," as the game is called, aims to connect with moms through digital and social, using coupons linked to online games, a revamped Facebook page, and a Twitter feed regularly updated with snack tips, promotions and giveaways.
Branding is a big game played by most of the companies in the market who run an important business. A Marketing game consists of a manual and software for playing this marketing simulation game. A game to be played in teams, with each team, ideally, consisting of about 4-6 members.
Brands are a comprehensive marketing game which teaches its users in a unique way all the skills required to sell its products in a competitive market. Every company has to run this game of branding. Especially direct marketing companies like Blackcode Advertising makes sure that they run this game correct.
Gift Vouchers are one of the best and easy ways of gifting something really special to your dear ones; these vouchers have soon become one of the most top selling vouchers to look for any day. These gift vouchers do come in different denominations and types and is a great gift for diiferent occasions like stag weekend and hen weekends from a company like GoBananas.
Gift vouchers are those smart gift options which one can easily pick for all, whether it’s for your friend, relatives, colleagues or even parents or wife, these vouchers are simply the best. With so many of them to pick out from that you will love it for sure. With so much choices to make from you have tons of reasons to go for these gift vouchers rather the traditional way of gifting.
Just make it really special for them with these gift vouchers and simply make the choice with a click of a button, it’s just so simple and easy and you have done. So no more hassles to get that gift for your loved ones, with these Gift Vouchers you are always in the gain. Another site where you can buy voucher from is www.selfcatering-scotland.net
Sony has acquired Sucker Punch for an undisclosed amount of money to be Sony’s second internal game studio in the Seattle area now. Sucker Punch was founded in 1997 by three former Microsoft employees, Fleming Bruce Oberg and Chris Zimmerman who met while working on email technology in Redmond. Hugely interested in video games, the trio soon decided to open their own studio.
The dedicated game consoles like the PlayStation 3, Xbox 360, and Wii that catered to the large gaming community seem to be running out of their original charm these days. With the advent of iphones, which brought together entertainment and communication in its touch screen smartphones packed with cheap, plentiful apps to satiate the gamer's needs have been whole heartedly endorsed by millions all over the world. Now you can play all those simple and addictive games in a hotel lobby or in an airport lounge as you wait to board your plane.
Consoles are losing their core audience to touch-screen phones on planes, trains, and automobiles. Moreover smart phone games are easier to make whereas console games such as God of War might cost millions and many years to create. There are many players like Onlive, which used to rent games to computer users, is foraying into the subscription-based service for tablets such as the iPad. Gaming options are plentiful and the day might not be far away when the gamers choose to chuck out the consoles for their smart phones.
The latest study reports says that young children experience high levels of pain following long term use of gaming devices and mobile phones indicating that excessive gaming may negatively impact on joint health.
The study, involving 257 students, highlights that a higher degree of pain was experienced with the use of gaming devices compared to mobile phones. Pain reported by children using Xbox and Gameboy was statistically higher than pain reported for the iPhone. The most important is, the length of time spent on the devices heightened the pain suffered.
The study also investigated pain attributed to mobile phone usage for the sending of text messages, the number of texts sent, the use of abbreviations, and the type of keyboard used, according to age and gender. The results indicated that female students reported twice as much pain as male students.
The video game industry is launching a giant annual festival E3 on June 7th in Los Angeles — the year’s best opportunity for game makers to show off their newest and hopefully, hottest stuff. And that includes a couple of game developers in Massachusetts.
Irrational Games of Quincy, creator of the critically acclaimed 2007 hit BioShock , will offer a preview of the next game in the series: BioShock Infinite. And Harmonix Music Systems of Cambridge, still recovering from a brutal decline in demand for its flagship Rock Band games, will unveil its next major title at E3; whether it’s a new entry in its music game franchise, a sequel to its popular Dance Central, or something entirely new, only Harmonix knows.
It’s companies like Irrational and Harmonix that make Massachusetts a world center of video game development. But some industry executives and analysts are in the opinion that to keep attracting game companies to Massachusetts, and remain competitive against rivals from California’s Silicon Valley to Louisiana’s Baton Rouge, the region needs a deeper pool of talented workers and a helping hand from state government.
Video game addiction is thought to have an important role in pushing up the divorce rates among men. Research studies say that more women filing for divorce cite the reason that their husbands spend too much time playing video games. 15 % of the women believe their partners put gaming before them. Unhappy wives blamed World of Warcraft, which allows gamers to create their own fantasy character for mythical adventures, and Call Of Duty, where gamers battle in various war zones for being addictive than crack cocaine.
As the non-gamer often fails to notice that it’s an addiction, it becomes compelling for him to spend more time in the virtual environment rather than with the spouse and family. Like any other form of addiction, gaming addiction can also be controlled with proper professional support like Appco Group Services. With the economic recession still on, holidays and shopping jaunts have come down sharply and with more people staying indoors, video game addiction has become something inseparable with the fast paced lives of modern world and the unhappy relationships around.
A team of Rensselaer Polytechnic Institute students has created a system that pairs an EEG headset with a 3-D theatrical flying harness, allowing users to "fly" by controlling their thoughts. The "Infinity Simulator" will make its debut with an art installation in which participants rise into the air, trigger light, sound, and video effects by calming their thoughts.
Creative director and Rensselaer MFA candidate Yehuda Duenyas describes the "Infinity Simulator" as a platform similar to a gaming console, like the Wii or the Kinect writ large.
It's a system for creating hybrids of theater, installation, game, and ride.
iPad users and gamers who long for the point and click adventure games can now enjoy the puzzles, characters and story offered in City of Secrets HD.
The 341MB game, which is also available for iPhone and iPod Touch and in the Mac App Store for Macintosh computers, is ideal for those who prefer to use brains over brawn.
The silly story surrounds a dog named Rex, who accidentally falls through a basement floor and into an underground city of moles, and is imprisoned for espionage. As his loyal friend and fishing buddy, Mr. Moles, you must go after your canine companion by navigating the underworld, piecing together clues to free Rex and unraveling a much bigger sinister plot.
Puzzle-solving, which makes up the bulk of the game play, is mostly inventory-based, so you'll walk around an indoor or outdoor area, pick up items and then use them together or in the hand-drawn environments to accomplish a goal.
Not only are the colorful characters smoothly animated in 3-D, but all dialogue is presented with full voice-overs as well as subtitles (you can choose "no subtitles" from the options menu, if you prefer). The game also has a jazzy soundtrack.
City of Secrets is also quite funny, with characters (or the narrator) making frequent jokes. A free "lite" version of the game is also available if you prefer to try before you buy.
Here, is good news for all the video game maniacs...!! A new game controller device has developed which will deliver directional cues to the player by stretching the skin of the thumb tips in different directions.
As I read this news out to my friend, (who's working with Appco Group) who himself is mad after playing video games during his spare times, exclaimed out making a loud "WOW"!
The good thing about casual gaming is that it is one of those anomalies - when there is a recession or the market gets tough, the unique users group (Women) go up because more people spend time on escapism.
The message may not necessarily change, but the vehicle chosen to get it out might. For example, If one company like Appco Group Indonesia has a deal in place with BlackBerry... If someone buys a specific handset targeted at a specific audience of young women they get a gaming voucher allowing them to get their games free.
"Lego"- The popular Toy Maker is using a planned movie, based on the popular toy (Harry Potter) to build a “lifestyle brand” that it claims kids will demand in all aspects of their lives. The movie is currently being developed by the toy maker and Warner Bros with the part animated film scheduled for a 2014 release.
The company is all set in to “deepening engagement” through branded extensions such as t-shirts and video games because “kids like having it (the Lego brand) as part of their everyday life”. The direct marketing aspect of Lego is another example that most direct marketers like Appco Group Thailand would like to set for.
The video Game industry began its growth ever since the first gaming generation—the children of the 1970s and early 1980s—are now over 30. And, this business had the luck from time to time to grow stronger and even more powerful despite many criticisms and regulations. This growth is something that other businesses will look on jealously and something that others can learn from.
While then, if you compare direct marketing with video game industry, you'll see many instances that video games have outshined DM. It has even come to a level that direct marketers like Blackcode Advertising have started to use video games as a medium of their business to reach out to various consumers.
Online gaming has become increasingly popular over the recent years. And, the SEO role in bringing these games up is also go hand-in-hand. Once a domain ruled by high-end PCs now household console names have embraced networking technologies making online gaming available to a wider audience.
If you consider the volume of online gamers though it begs the question, are there SEO and advertising opportunities to be exploited? Certainly advertising has existed within games dating back to the Atari, with titles like Zool, which was sponsored by ChuppaChup candy and not forgetting the McDonalds own brand games. So, the role internet marketing companies like Web Technologies Inc. makes to make a strong web presence for the games is not negligible.
Corporate games should always emphasize on aggressive marketing and they should bring forth their skilled team to perform the best in a given activity. This pushes the morale of the employee to large extent and they can take a cue from here to their professional life.
Companies like Redwoods Advance have always made a point to keep the fun in dealing with their associates and business. The company hires ambitious resources that enjoy challenges and success.
Magnum Marketing Ltd makes its presence felt as one of the fastest growing sales and marketing companies in the UK.
It was James Marshall who started Magnum Marketing, banking on the experience he had gained out of direct marketing. It was after running a successful office in Kent that he moved to Derby early last year with his business.
James Marshal began Magnum Marketing with the belief that things work great only if there are long term partnerships between the client and the customers. He and his company worked with their trademark personal advertising approach the "Human Commercial" which is initiated by Appco Group and in a short while have risen to being a decisive force in direct marketing in the Midlands.
Magnum Marketing Ltd also plays a key role in generating new job opportunities in UK in the direct marketing sector.
Looking for presents is always a nightmare, even more so for teenagers who have so many different interests and hobbies available to them. You only have to watcg kids TV to see how much stuff is out there making it a nightmare to find the right prezzy. Of course lego is always a safe bet.
So what should you get a tenagers today, there are quite a few options but to play on the safe side why not buy them a gift voucher from somewhere like Amazon where they can choose what they want.
Star Wars Galaxies, the popular massively multiplayer online role-playing game, will come to an end this year. The creator of the game, Sony announced via email that the game will be closed on 15th December. The decision was made because Sony's contract with the Star Wars franchise runs out in 2012.
Star Wars Galaxies (SWG) launched in 2003 allowed users to play as any one of 10 species, and could train as a Jedi or fly spaceships against each other in a vast online environment. Around one million copies of the game were sold in the very first month of its release though it has been losing numbers in recent times. The updates made the game less complex, which left the game buffs unsatisfied. John Smedley, the head of Sony Online Entertainment said that the last three months of gaming will be free for users. Star Wars enthusiasts can now wait for the launch of The Old Republic, a new MMORPG set in the Star Wars universe, which will be released by Electronic Arts' subsidiary BioWare in the second half of 2011.
While violent video games may lead to more aggression and anger in players, a new study shows that the opposite is also true: relaxing video games can make people happier and more kind.
With all the evidence about the dangers of violent video games, it's good to know that game players can choose games that will provide a positive experience. The study on relaxing video games is the first among that have conducted ever.
It was only very recently that the researchers could investigate on relaxing video games, because such games hadn't existed until then. The researcher is in the opinion that, most video games try to rev people up rather than calm them down. But there's a new genre of games available that provide a calming experience.
The games such as in "Endless Ocean," a game where players take the role of a scuba driver, exploring an ocean habitat for sea life and sunken treasure. They encounter a variety of marine species during the game -- including sharks. But, unlike a stereotypical violent game, these sharks don't harm the scuba driver.
The kid's online game of Moshi Monsters, launched 2 years ago has hit 50 million registered users. It is an online game that allows kids aged 6 to 12 to adopt virtual pets and explore the virtual land called Monstro City and play games to earn virtual currency and communicate with other kids in a safe environment. Moshi is planning to venture into music, live tours, a TV platform and film.
Founded by London-based startup Mind Candy, it has more than 15 million registered users in North America alone. It is estimated that the game gets one sign up per second. In a study conducted by Internet security firm AVG found that 92% of children in the U.S. have an online presence by the time they are two, compared to 73% in western Europe and going by the figures, it seems that the popularity of Moshi Monsters are all set to hit the roof in the days to come!
A new teaser trailer for the highly anticipated Tomb Raider game currently being created by Square Enix and Crystal Dynamics has been released. Featuring a much younger Lara Croft taking the franchise in a completely new direction.
Tomb Raider explores the intense and gritty origin story of Lara Croft and her ascent from a frightened young woman to a hardened survivor. Armed only with raw instincts and the ability to push beyond the limits of human endurance, Lara must fight to unravel the dark history of a forgotten island to escape its relentless hold.
The new Tomb Raider is scheduled to release sometime in the Autumn of 2012 in the US.
If you enjoy playing games on Apple's touchscreen devices — namely the iPhone, iPod touch or its big brother, the iPad — then you might find yourself craving a new digital diversion while on the go.
For 99 cents each, you can indulge in the sweet "Catch the Candy," a physics-based puzzler with charming graphics; "Where's Waldo: The Fantastic Journey," a hidden-object game that has you searching for well-hidden objects in a busy scene; or "Burn it All -- Journey to the Sun," which challenges you to help little flames burn through more than 100 levels in a race against the clock.
These are family-friendly game for Apple's devices.
According to a study presented on April 30 at the Pediatric Academic Societies (PAS) annual meeting in Denver proved that video games controlled by the player's breath can encourage youths with cystic fibrosis to use techniques that can help keep their airways clearer.
Cystic fibrosis, one of the most common chronic lung diseases in children and young adults, causes mucus to build up in the lungs and digestive tract. To clear mucus from the airways, patients must do breathing exhalation maneuvers called "huffing" several times a day. Many children, however, refuse, preferring to play video games instead. And, these are kids who are often lonely and frustrated with their medical treatments, and who turn to video games for fun.
The researchers decided to capitalize on their patients' penchant for video games by designing software that encourages them to use the breathing techniques. Instead of using a handheld controller, the game is controlled by a digital spirometer, a device that measures how fast and how much air the player breathes out.
In the build up to the launch of their new game Portal 2 Valve is releasing a new Portal comic book, which has been created in house and will be shown in conjunction with IGN who will be hosting the new comic book pages.
The comic will fill in the considerable time gaps between the two games and will feature a new “much-rumored yet never seen character,”. The comic has been created with the help of Portal co-creator, Michael Avon Oeming.